Titan Communications guides you move-by-move in the development of a uniquely comprehensive B2B sales and marketing strategy. Our signature RIGHT MOVES™ approach diagnoses your core strengths, company capabilities, annual sales goals, relevant market analysis and competitor landscape. We then ensure your custom sales and marketing plan is compatible with your company departments – human resources, accounting, operations and others.
Our process begins with an insightful “discovery” session, an internal audit of your company that assesses your strengths, weaknesses, budgets, staffing, time frame and other related factors. Next we determine your objectives and mission statement, competitive pressures and ongoing barriers to success.
Our external market evaluation involves taking a closer look at key competitors nationwide, current and forecasted market position, relevant industry trends and finally – the appeal and strength of your brand.
Based on market evaluation data as well as staff and client field interviews, we develop strategies and tactics that embrace your objectives and target the right audiences across multiple marketing platforms.
With your customized selling proposition in place, we’re prepared to showcase your core values and competitive edge to target customers. Our state-of-the-art project management programs ensure seamless, cross-functional integration of strategy, utilizing staff and company resources with the utmost efficiency.
Now we put the strategy to work, through digital and print initiatives, website and eblast promotion, social media campaigns, trade show support and other recommended catalysts to impactfully convey your selling proposition and fully leverage your total brand.
Our analysis tools are still in motion, even after your sales and marketing campaigns are underway. We provide an ongoing review of plan implementation and performance, with eyes on evolving market conditions and your future goals.
VP of Sales and Marketing
Sterling Lumber Company
Director of Marketing
President & Founder